Spots are limited- Don't waste another month loosing profits, rebookings and clients referrals
Naomi- Blondie The Salon
“In an industry where technical skills are only half the equation, this course from The Basics Academy fills the gap on everything that creates an unforgettable salon experience. Communication, confidence, connection- our clients truly felt cared for and it was noticed between their appointments. The Magnetic stylist overhaul is exactly what my team needed. Each of them are incredible at doing hair, but focusing on the customer connection lifted our profits and our re booking went up by 50%. Basic changes that become habits. I could not recommend Holl and The basics Academy highly enough.”
Naomi - Blondie The Salon
Eyes everywhere. Ears everywhere. Constantly checking: did she recommend the retail? Did he lock in the rebook? Did anyone actually connect? You didn't sign up to be the only one who cares! The problem isn't that they don't care. It's that nobody ever taught them how. How to hold a consultation How to remember what matters. How to make a client feel like the only person in the room. Get those basics right, and you stop chasing those monthly profit losses, those retails products that were not recommended and you'll suddenly see...
THE RE BOOKINGS. THE RETAIL. THE LOYALTY...
The salon that is profitable, the salon where everyones energy is consistent, the salon where stylists communicate clearly and easily with clients, the salon where you can step off the floor knowing your salon is running on a Magnetic Standard!
INTRODUCING...
THE BASICS ACADEMY
Twenty-five years behind a chair taught me one thing.
Technical skill gets you hired.
The soft skills gets you fully booked.
Communication, confidence, client connection...
that's what turns a first-time client into a lifelong rebook.
That's exactly why I built The Basics Academy. So salon owners can step back from the floor knowing every client is being looked after at the standard they built their business on. No babysitting required.
4 Weeks, 4 Modules that change your profitability, your energy and your whole team.
🪩 WEEK 1- ENERGY & FIRST IMPRESSIONS Most stylists think the appointment starts when they open their mouth. It doesn't. Your team is already winning or losing clients before a single word is spoken, and Week 1 teaches them exactly how to control that. Because the stylist who owns the first 7 seconds? Owns the rebook too.
🪩 WEEK 2-CONFIDENT, NOT COCKY Confidence isn't a personality type. It's a skill- and it's the difference between a stylist who stays in this industry and one who burns out by 30. This week your team learns how to hold their ground, protect their energy, and show up fully for every client. Even on the hard days. Especially on the hard days.
🪩 WEEK 3- THE MAGNETIC CONSULTATION This is the one that changes everything. The CONSULT Method™ is a 7-step consultation framework that builds trust, recommends without the ick, and makes the rebook feel like the client's idea. Not a script. A standard. And once your team has it, you'll see it in your numbers immediately.
🪩 WEEK 4- SHOW UP & SHOW UP FOR OTHERS The final week is where it all clicks. Because a magnetic stylist doesn't just show up for their clients — they lift the entire floor. This week is about personal brand, presence, and becoming the kind of team member that makes your salon the one everyone wants to work in and every client wants to come back to.
Most team training disappears the second you buy it. You hope it's working. You never really know.
Not this one...Every week, YOU get a 3-minute email with 3 simple questions to ask your stylist about what they just learned.
→ You see exactly where your team is at
→ Your stylist knows you're invested
→ The skills actually stick - because someone's watching them land
You're not handing your team a course.
You're leading them through a transformation.
You're giving yourself extra freedom.
“In an industry where technical skills are only half the equation, this course from The Basics Academy fills the gap on everything that creates an unforgettable salon experience. Communication, confidence, connection- our clients truly felt cared for and it was noticed between their appointments. The Magnetic stylist overhaul is exactly what my team needed. Each of them are incredible at doing hair, but focusing on the customer connection lifted our profits and our re booking went up by 50%. Basic changes that become habits. I could not recommend Holl and The basics Academy highly enough. The Basics Academy was exactly what my apprentices needed. They are building incredible technical skills, but learning how to create genuine connections with clients and grow their confidence has been such an important part of their development. Holl helped them understand that the client experience starts from the very first interaction, and that those small moments of connection can make such a difference. The skills and strategies they learnt are already becoming natural habits, helping them step into the salon with more confidence and purpose. I couldn’t recommend Holl and The Basics Academy highly enough — it’s such a valuable addition to any stylist’s journey. -”
Corrin - Koko Hairdressing
Your team becomes magnetic, you become profitable, mentally stable and reignited by your business.
Hairdresser. Salon owner. Ultimate hype girl.
25 years on the floor- and I still work behind a chair every week.
I built The Basics Academy because I got tired of watching brilliant stylists get stuck. Not from a lack of skill. From a lack of anyone ever breaking down the basics underneath the cut.
The Magnetic Stylist overhaul is the formal version of every floor-side coaching conversation I've had with stylists across two decades.
It's the program I wish someone had handed me at 19.
Now I'm handing it to your team -so you don't have to do the floor-side coaching alone anymore.
🪩 The basics aren't basic. They're everything.
🤍 Holl x
ITS A SYSTEM
→ The 3 Second Reset - steady energy before every client
→ The First Impression Formula - Acknowledge, Welcome, Settle
→ The Confidence Formula - Prepare, Presence, Posture
→ The CONSULT Method - 7 steps to an unforgettable consultation
→ The Floor Four — be the team member everyone wants to work with.
✓ Your team is technically great but clients don't rebook
✓ You're tired of training that nobody finishes
✓ You've got apprentices who need confidence, fast
✓ You want a salon clients can FEEL the second they walk in
✓ You'd rather fix the experience than blame the algorithm.
Two rebooked clients and one retail upsell- and this course has already paid for itself
Solo Stylist monthly
Team of 3- Monthly
Whole Salon - Monthly
Naomi - Blondie The Salon
It's all online through Thinkific. One login each, watch onany phone, finish in their own time.
Each module is short and sharp — built to finish in one sitting,with one small task on the floor that week
It's called The Basics Academy for a reason. The basics aren't basic- they're the things experienced stylists might have stopped doing. This brings them back.
Just the Owner Check-In™ — 3 minutes a week. That's it. (And it's the bit that makes the whole thing work.)
t's a 4-week course mapped to real client habits. Most owners notice a shift in how the salon feels within the first week! 🪩
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