The basics aren't basic.
They're the hardest part.

Eye contact.
 Energy.
 A warm greeting.
 Knowing what to say, and when to say it. 

These sound simple but they're the skills that separate a stylist clients tolerate from one they tell their friends about.

A busy salon and a profitable salon aren't the same thing...

You can be booked solid and still bleeding money.
 Empty rebook columns, no retail moving, 
clients who come once 
and disappear -that's a busy salon.

 A profitable one has a team trained to 
keep them coming back.

"Focusing on the customer connection lifted our profits, and our re bookings went up by 50%"

NAOMI - BLONDIE THE SALON

WE NARROWED DOWN THE 4 THINGS THAT ARE KILLING YOUR RE BOOKINGS, UNSOLD RETAIL AND STAGNANT ENERGY

ENERGY + FIRST IMPRESSIONS | CONFIDENCE | THE MAGNETIC CONSULTATION | SHOWING UP

  • Client walks in, stylist's mid-existential-crisis over last night's DMs. Your Energy is on the inside, First impressions on the outside and you have 7 seconds to nail it. we teach your team how to walk in "on," every single time. Valued at $497

  • Nervous stylist = nervous client. We fix the wobble without turning anyone into an arrogant nightmare. Just quiet, trustworthy "I've got you" energy that builds clients trust & loyalty. Valued at $497

  • Half your rebookings die right here — in a rushed, guessy consultation. The CONSULT Method™ turns "what are we doing today?" into a conversation that actually locks clients in. Valued at $697

  • One brilliant stylist doesn't save a salon. A team that shows up for each other- and for your brand does. This is where individual skill becomes a whole-salon standard. Valued at $479

YOUR INVESTMENT BACK IN JUST 3 REBOOKINGS 🪩

Here's what you're actually getting: 

Energy & First Impressions ($497)

Confident Not Cocky ($497)

The Magnetic Consultation- our CONSULT Method™ ($697)

Show Up & Show Up For Others ($497)

plus The BOSS Brief™ Owner Check-In ($297)

 + your Perfect Consultation Kit ($197).

and The Brain Dump That Fills Your Column And Keeps It Full ($97).


Total value: $2,779.

Today, it's yours for $999! 
or 3 easy payments of $333.

Hi! Im Holl 🪩

Hairdresser. Salon owner. Ultimate hype girl.

25 years on the floor. I have owned my own salons, managed others, and I still work behind a chair every week.

I built The Basics Academy because I got tired of watching brilliant stylists get stuck. Not from a lack of skill. From a lack of anyone ever breaking down the basics underneath the cut.

The Magnetic Stylist overhaul is the formal version of every floor-side coaching conversation I've had with stylists across two decades.

It's the program I wish someone had handed me at 19. 

Now I'm handing it to your team -so you don't have to do the floor-side coaching alone anymore.

🪩 Basic Skills. Magnetic Results.

🤍 Holl x

"I couldn’t recommend Holl and The Basics Academy highly enough- it’s such a valuable addition to any stylist’s journey.'

Corrin - KOKO Hairdressing

THE COUNTDOWN IS ON

The countdown's on. Get ready to glow up your whole team.

SIGN ME UP
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FAQ

  • 🪩 How does my team access it?

    It's all online through Thinkific. One login each, watch on any phone, finishing in their own time.

  • 🪩 How long does it take each week?

    Each module is short and sharp- built to finish in one sitting, with one small task on the floor that week.

  • 🪩 My stylists are experienced. Is this too basic for them?

    It's called The Basics Academy for a reason. The basics aren't basic- they're the things experienced stylists might have stopped doing.  This brings them back.

  • 🪩 Do I have to do anything as the owner?

    Just the Owner Check-In™- 3 minutes a week. That's it. (And it's the bit that makes the whole thing work.)

  • 🪩 When does my team see results?

    It's a 4-week course mapped to real client habits. Most owners notice a shift in how the salon feels within the first week!